The Challenge
Another Way Homecare Options is a faith-based non-medical homecare provider that supports elderly clients and their families with compassionate, high-quality care. Their mission is to break down barriers around homecare by making it approachable, trustworthy, and personal.
When they partnered with Macey Austin Creative, their social media presence was underutilized. They had strong values and a clear mission, but their online content didn’t fully reflect the warmth and professionalism of their services.
Our Goals
- Humanize the brand by showing the people, values, and stories behind the company.
- Educate the community about the benefits of non-medical homecare.
- Increase engagement with both potential clients and referral partners.
- Establish Another Way as the industry for any industry knowledge for homecare
The Results
I developed a tailored social media strategy combining educational, engaging, and human-centered content.
This included:
- Brand Voice Development
- Created a warm but direct tone that reflects their faith-based values and trustworthiness while keeping messaging clear.
Content Planning & Creation
- Produced a mix of photography, graphics, and written posts that highlight services, and share tips for anyone to use for their elderly loved ones.
Owner-Led Video Content
- Recorded short, approachable videos of Joey speaking directly to the camera—offering advice, encouragement, and personal stories from her decades in the homecare industry.
Faith-Integrated Messaging
- Incorporated their faith foundation in a subtle, encouraging way that connects with their audience authentically.
Consistency & Scheduling
- Established a weekly posting rhythm with a variety of content types, scheduled in advance to maintain quality and timeliness.
Results
Facebook: Views up 874.9%, reach up 2,300%
Instagram: Views up 2,700%, reach up 78,800%
Why it worked
By placing Joey—a friendly, experienced, and empathetic face—front and center, we humanized the brand in a way no graphic or stock image could match.
Her presence on video built immediate trust, turning casual viewers into engaged followers and warm leads.
Beyond potential clients, the content also reaches people who may not currently need Another Way’s services but still want to learn how to better love and care for their elderly family members.
This educational, compassionate approach positions Another Way Homecare Options as a leader in the homecare industry—building trust, authority, and lasting community connection.
