The Challenge
Based in Salem, OH, LiBs Market is a beloved community spot known for its delicious food, teas, lattes, and of course, coffee.
They take pride in ethically sourcing and roasting their coffee beans right on-site, a rarity among local coffee shops. The inviting aroma of freshly roasted coffee beans draws in a diverse crowd of regulars.
Beyond simply serving coffee, LiBs Market is passionate about bringing people together and creating connections within the community through the perfect cup of joe. While LiBs has many admirers and customers, many still do not know that they roast their coffee in-house.
While LiBs Market has a strong following, there remains a significant number who are unaware that they roast their coffee in-house. This unique selling-point sets them apart in the area and underscores their commitment to ethical sourcing and fresh roasting.
It exemplifies the essence of a small business—dedication and hard work—which resonates with those who appreciate such qualities and draws them to LiBs Market.
The Delivery
While LiBs Market enjoys popularity for its diverse menu of drinks and food, there's a notable lack of awareness among customers regarding arguably their biggest selling point—their in-house coffee roaster.
Recognizing this opportunity, we focused our efforts on showcasing what they do best: coffee!
LiBs wanted to have professional imagery to promote their coffee subscription, to use on the website and on social media for general promotion.
After collaborating with the manager and owner, we developed a mood board that authentically captures the essence of their coffee and reflects the inviting atmosphere of their coffee shop.
After a beautiful and busy day at the coffee shop, I delivered warm and authentic photos to be used on social media and on their website highlighting their coffee flavors, educating what a coffee bean looks like before roasting, and most importantly, their roaster.
Incorporating the roaster creatively in the background of photos and capturing the roasting process effectively sparks conversations about their in-house roasting.
Testimonial
"Our shoot with Macey Austin Creative was everything we envisioned and more! Macey is a true professional & works to get the true you in her photos! In this case, it was LiBs Market & our passion for coffee & community!"
