Our Approach

Lib’s Market is a family-owned coffee shop and specialty market. They're passionate about serving high-quality coffee, unique local products, and creating a welcoming space for their community.


Their previous website provided basic information but lacked the engaging, trustworthy experience needed to encourage online orders and to understand the full experience of Libs Market.


It didn’t fully communicate the story behind the business, showcase the quality of their products, or emphasize their unique coffee program and other key offerings.


Check out their website

Goals

  • Enhance the online ordering experience to make it more exciting and reassuring for customers
  • Showcase products visually
  • Tell the Lib’s Market story by highlighting Ben and Lindsay and their family-run business journey
  • Emphasize coffee roasting, sourcing, and subscription services with dedicated, conversion-focused pages.
  • Make bulk and special ordering easier for pastries, coffee, and wholesale customers.

Before

Before, the website homepage was just checking the box for existing. Nothing you make you want to know more or draw you into their space.

After

We completely redesigned the website homepage to be visually engaging, easy to navigate, and rich with storytelling.


We started with updating photos for a more visual experience right away.

Ordering

Photos of Products

Adding images for each product to give customers more certainty when ordering online and to better convey quality and flavor.

Story-Driven Content


Added an “About us” section highlighting Ben and Lindsay’s journey, the heart behind Lib’s Market, and their commitment to community.









Dedicated Coffee Roasting & Sourcing Page

Built a new page that spotlights their unique coffee buying process—working directly with other small businesses across the globe to source ethically and with quality in mind.


Coffee Subscription Page

Designed a subscription-specific page to explain options, benefits, and sign-up in a way that encourages commitment.

Box Order Pastries Page

Created a dedicated page with an online order form for bulk pastry orders, making it simple for customers to order for events, offices, and gatherings.


Wholesale Inquiry Page

Added an easy-to-navigate wholesale section to connect with businesses as Lib’s continues to expand its coffee program.